Short videos are growing in popularity among viewers, experts argued during a panel discussion at the first World Media Congress to be held since Tuesday, November 15, 2022 in Abu Dhabi, United Arab Emirates.

Focused on the theme “Discussing the role of short videos in the evolution of the media industry”, this exchange meeting was the pretext for the participants to note that viewers opt more for short videos because they provide sufficient information and targeted multimedia content.

For the panelists, audience demands are met with the different segments and aspirations that the content industry and various media channels present. In this case media agencies, institutions and social media influencers. Hence the need to strengthen the efforts of institutions to ensure the production of integrated and concise media content to meet the aspirations of the public.

This first World Media Congress, which ends this Thursday, November 17, 2022, brought together 179 establishments and companies and aimed to unite the entire media sector to exchange on innovative ideas and solutions on the theme “Shaping the future of the sector. medias”.

Source: Agence Ivoirienne De Presse