The 8 th edition of As of communications, marketing and event (ASCOM), opened his door Thursday, June 10, 2021, at CRRAE-WAMU complex Plateau under the chairmanship of Minister of Communication, Media and Francophonie, Amadou Coulibaly.

The objective of this event is to put communication at the heart of the development strategy of agencies, companies, communities and institutions.

According to the president of the organizing committee, Michel Russel Lohoré, the theme of this edition, namely “communicate to resist and bounce back” was chosen to encourage communicators in Africa to be resilient despite the Covid-19 pandemic.

“It is true that the Covid-19 is wreaking havoc but Africa has resisted well, so why not the world of communication”, he insisted.

Welcoming this initiative, Minister Amadou Coulibaly urged (audiovisual) companies not to “put the brakes on their policy of attractiveness”.

A panel and an exhibition of the know-how of the companies, as well as a ceremony of distinction of professionals of agencies, companies and personalities furnished this meeting.

Source: Agence Ivoirienne de Presse