The pan-African integrated communication agency, African Media Agency (AMA), received a Certificate of Excellence in the Press Relations category at the 4th edition of the African SABER Awards, reports a press release from press forwarded to AIP.

On May 27, 2021, AMA was awarded by the jury for its work with the African Development Bank (AfDB), which shed light on their response to the COVID-19 health crisis to the tune of $ 10 billion from the Bank, thanks to an article in CNN and the Washington Post.

In April 2020, as Africa was hit by the coronavirus pandemic, the AfDB released a $ 10 billion response facility to contain COVID-19 and help regional member countries fight the pandemic.

The Bank instructed AMA to promote the ease of response by disseminating it to the mainstream media. AMA achieved this by developing a press relations campaign focused on a digital press conference with journalists from Africa and elsewhere, by placing opinion pieces in line with the editorial line of the main media and by issuing press releases. press across the continent.

“We are delighted to announce that African Media Agency received a Certificate of Excellence in the Press Relations category at this year’s African SABER Awards,” said Eloine Barry, CEO and Founder of AMA. “The PR industry and our agency have been forced to adjust to a new normal over the past year, but we’ve never lost sight of the bottom line – producing great work for the account of our clients. I am extremely proud of the AMA team and infinitely grateful to our customers for placing their trust in us, ”she added.

The SABER Awards – Superior Achievement in Branding, Reputation, and Engagement – recognize outstanding performance in brand, reputation and engagement management and celebrate campaigns that demonstrate the highest levels of strategic planning, creativity and business results. With more than 5,000 submissions each year, the SABER Awards represent one of the most important showcases in the communication sector.

African Media Agency is an integrated communications agency that brings together PR, creative services and digital marketing to create strategic, content-rich communications campaigns that inspire action and create value. The agency has offices in New York, Abidjan and Kampala, and a presence in 18 African countries.

Source: Agence Ivoirienne de Presse